Anthony Robbins had a unique view on the principle of taking massive action. Tony wouldn’t do only the minimum necessary to achieve a goal. He would actually double or triple the effort needed to achieve the goal.

The idea is to gain as much experience in the shortest amount of time available. Robbins had cited the example of learning to become a better public speaker. What did he do?

Rather than booking only one talk a week, he booked many talks during the week, multiple times daily when possible. The actual time period that it took him to gain the skill and experience escape me at the moment but imagine this… in a very compressed period of time (weeks), Robbins gained a year of experience extremely quickly.

That’s an incredible feat. A feat not many are committed to doing.

Fear of making mistakes holds us back from our goals but the advantage many don’t consider is this: If your going make mistakes anyway why not get them out of the way as fast as possible. Learn and make the adjustments quickly, then apply them at the next opportunity.

Robbins took action everyday when the same approach took weeks for other speakers.

Calculate how much effort you would need to apply to reach a goal of your own. Now, double or triple that effort…

If you’re a salesperson who is compensated on pure commission… To close more deals you need to do more presentations. To get more presentations you need more appointments. To get more appointments you need more leads. Regardless of your industry’s ratio, let’s say its takes 10 cold leads to get one appointment. Now triple your self-marketing or prospecting efforts to get 30 leads and… well, the math is in your favor now.

Use the principle of taking massive action to reach any goal in record time. Do more than you think is necessary whether its pumping out more pushups, writing more words in a sitting, or getting belly-to-belly with more potential clients.

Don’t be afraid to fail fast. The greatest learning occurs as a result of making errors early and if there is such a time as being allowed to make mistakes… it’s when you are a beginner.

Nobody will appreciate the fumbling and error-filled performance of an unrehearsed musician especially if he is standing in Carnegie Hall.

Sure it’s an extreme example but only to make a point. I think you’ll do much better if you put in the time. Practice, and multiply your efforts, in your specific endeavor.